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My name is Justin Sotiroff and I am a salesman employed at Geraldton Toyota. I am writing to you in regards to a automotive sales course that I attended conducted by Mr. Philip Iacono of Mark Walsh International.

I must firstly say that before the course I was very sceptical about how much if any I would benefit from attending. I have been selling motor vehicles for a period of fifteen years, as my parents are owners of a small used vehicle and new Suzuki vehicle dealership.

In my years of selling I must say that I have never taken away from any course as much useful information and selling techniques as Mark Walsh International has given me, it's simply amazing and my results prove it.

Geraldton being a small country town we obviously don't sell the volume that our city counterparts do but my personal sales volume has increased by around 35% a month, with an increase in after care and accessories as well. Not only has my volume increased but so has the gross profit of my sales.

Although it's hard to remember everything you are shown over the two day course, the literature provided is a fantastic source for refreshing your memory. I find that I am constantly referring back to material I took from the course which enables me to keep improving with my selling ability.

I have found that it has helped me adopt a more positive mental attitude, I find that I listen more alertly to customers and their needs, I find also that I now do not pre - qualify customers ,take short cuts in my presentations and demonstrations and I no longer give in to soon as Philip says persistence breaks down resistance.

I would certainly have no hesitation in attending a Mark Walsh International training course again. I would highly recommend that if any sales person wishes to become the best in their field, then they should attend, listen and take in this wealth of knowledge put it into practise as practise makes perfect and go on to reap the rewards of this beneficial course.

I would personally like to thank Toyota of Western Australia for bringing Mr. Philip Iacono to our state to share with us his sales techniques and wealth of knowledge of the motor vehicle industry.

I hope that in the future Toyota will again conduct this course. We have the best product on the market in Toyota, and I am thankful that I have experienced the best training from Philip Iacono and Mark Walsh International thank you!

Justin Sotiroff
Geraldton Toyota
Western Australia